Yellowpages Cancel that #*$%! expensive yellow pages ad. This was the clear advice I gave to attendees at our conference “Developing Your Personal Marketing Plan” in Chicago. I repeated the advice at the Chicago Bar Association technology conference. You now have permission to save yourself a small fortune.
Fewer people are reading the Yellow Pages every day. It’s last century’s marketing. Instead, they are using the Web to find attorneys. Take the money you save and plow it into your online presence. People now use Google to look up phone numbers, addresses and law firms.
Ask yourself — when was the last time you personally opened that thick, hard-to-read yellow directory? It’s been a long time, hasn’t it? There are multiple yellow page directories anyway — which one did you use?
According to Pew/Internet, Yahoo beats all yellow pages. Verizon yellow pages are No. 2.
By advertising in the yellow pages, you are doing what thousands of other lawyers are doing. You are simply making yourself more like the competition, not distinguishing yourself. There’s no way to break from the clutter — there are hundreds of lawyer yellow page listings.
Besides, most yellow pages ads are written by their salesmen. That’s why they all look the same. Save your budget while you still can. Get out now.
Ridiculous the Statistics
Why would you believe statistics that are paid for by the same company that is selling you and ad?
this content is a copy of http://pm.typepad.com/professional_marketing_bl/2007/01/cancel_your_yel.html all credit to them!
WordPress 3.0, the thirteenth major release of WordPress and the culmination of half a year of work by 218 contributors, is now available for download (or upgrade within your dashboard). Major new features in this release include a new default theme called Twenty Ten. Theme developers have new APIs that allow them to easily implement custom backgrounds, headers, shortlinks, menus (no more file editing), post types, and taxonomies. (Twenty Ten theme shows all of that off.) Developers and network admins will appreciate the long-awaited merge of MU and WordPress, creating the new multi-site functionality which makes it possible to run one blog or ten million from the same installation. As a user, you will love the new lighter interface, the contextual help on every screen, the 1,217 bug fixes and feature enhancements, bulk updates so you can upgrade 15 plugins at once with a single click, and blah blah blah just watch the video. (In HD, if you can.)
For a more comprehensive look at everything that has improved in 3.0 check out 3.0′s Codex page or the long list of issues in Trac. (We’re trying to keep these announcement posts shorter.) Whew! That’s a lot packed into one release. I can’t think of a better way to kick off the 3.X cycle we’ll be in for the next two and a half years.
The Future
Normally this is where I’d say we’re about to start work on 3.1, but we’re actually not. We’re going to take a release cycle off to focus on all of the things around WordPress. The growth of the community has been breathtaking, including over 10.3 million downloads of version 2.9, but so much of our effort has been focused on the core software it hasn’t left much time for anything else. Over the next three months we’re going to split into ninja/pirate teams focused on different areas of the around-WordPress experience, including the showcase, Codex, forums, profiles, update and compatibility APIs, theme directory, plugin directory, mailing lists, core plugins, wordcamp.org… the possibilities are endless. The goal of the teams isn’t going to be to make things perfect all at once, just better than they are today. We think this investment of time will give us a much stronger infrastructure to grow WordPress.org for the many tens of millions of users that will join us during the 3.X release cycle.
(In HD, if you can.)
